I am currently teaching a magazine production course, and I find myself constantly balancing learning and running a business. The students do not see the divide, but for this to be a successful venture for all involved, I must keep the two separate in my mind. While thinking about this I am reminded that everything we do in academia follows this narrow line. Are our students our customers? Or are we there to teach them? In today’s budgeting system it is all about credit hours (and grants, but I am talking teaching), and to bring students in the classroom I am having to market my courses. While I am ok working in a business model, I worry that some days that clouds my ability to focus on the thing that is most important here: teaching future communicators!