Magazines meeting a need

I recently read something about how more magazines in 2007 have focused their online presence more than ever before. In the world of communication research it has been found that users want an interactive environment and are looking to online sources for information. Due to this there have been questions about the viability of traditional media.  (This is where my research interest lies and how agriculture is facing this.)

One magazine is doing a great job of finding standings in this new world of media. By allowing users a very interactive experience that is in its own way a social networking site. At FastCompany.com readers can not only read magazine content they can add to it. I really feel this is where we will see mediagoing

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